Marketing has been the focus of my career for the last 20 years! I’ve seen it evolve through new technology—digital marketing, social media, AI—but the essence of a strong marketing strategy remains the same. It’s all about product/market fit—making sure that what you offer meets a need that your audience will pay you for. Lots of small business owners over-complicate marketing, and the cycle of overwhelm means they don’t take any action or get sucked into something that wastes valuable time and resources.
As the daughter of two parents who ran their own small business, it was inevitable that I was going to use my professional skills to help people like my parents—passionate about what they do but needing marketing expertise to help the world see how brilliant they are.
Outside of working life, I’m a single mum to an 11-year-old boy. I am told that I’m an inspiration to single parents because I don’t let my circumstances hold me back in business, and I’m passionate about single people living their best life when they are on their own. I spend my spare time renovating my house (I’m at B&Q a lot!).
I founded B2B Marketing Collective to help B2B business owners Stop Random Acts of Marketing. I create a marketing strategy and a plan for businesses to implement using their own resources, but I can provide additional support if needed.
My parents ran a small business when I was growing up, so supporting SMEs with their marketing was inevitable! I am passionate about helping talented professionals succeed in their business and hate it when they're hiding their brilliance because they don’t know who their ideal client is or how to reach them.
Having worked in marketing for over 20 years, I noticed corporates spent a LONG time on strategy (which served them well), but SMEs often jumped between different tactics without a clear strategy. I wanted to speed up the process of helping businesses develop a robust strategy and provide them with the tools and resources needed to execute it.
I am using my own process (Stop Random Acts of Marketing) to fully launch the business, after initially testing it with a small number of direct clients through in-house projects.
I am currently at a crossroads, shifting from in-house work to providing tools and guidance to help clients set up and implement their own marketing strategies.
In-person networking and LinkedIn content have proven most effective for me. I also have relationships with people who work with my ideal clients, creating a valuable referral network.
People find the "Stop Random Acts of Marketing" strapline really grabs their attention. It's funny, engaging, and directly addresses a significant, expensive problem.
Sell every day—or at least do something daily that helps sales. Push through discomfort and consistently move your business forward. Don't try to be perfect immediately. Trial and error will help you figure out what works and doesn't—just ensure you're making money along the way and refine your approach as you go.
Trust your instincts, don't fear failure, and ensure you have good coaches, mentors, and business friends around you.
Recommended resources include Robin’s podcast, Debbie Sasson’s podcast, and books like "Smarter, Not Harder" (David Asprey), "The Essence of Success" (Earl Nightingale), "Rocket Fuel" (Gino Wickman), and "You Are a Badass at Making Money" (Jen Sincero).
My goal is to create more semi-passive income and speed up client work using AI. I've struggled initially to find the best way to work with AI but am keen to use it to expedite processes and provide clients with practical marketing outputs—avoiding emoji-riddled, bland nonsense.
Given rising business costs, many SMEs struggle to afford effective marketing resources or understand marketing fully. By developing this accessible business model, more businesses can benefit from clear marketing strategies and build the skills to implement them effectively.
Reach out via LinkedIn or through the B2B Marketing Collective website to start simplifying your marketing strategy today.