Well, can you believe it we are already onto Thing #3, and this one is fun in a completely geeky kinda way.
Irrespective of whether you ever intend to use Facebook Ads right now, you might want to some time in the future, so DO set up the Facebook Pixel and a couple of basic Audiences in Facebook's business manager.
It means that you gather data, build audiences and if you ever did want to run ads then the audiences are there ready and waiting to launch you to *STARDOM* !!
Now, I know what you're saying, "Robin, I don't care about Facebook Ads, I'm never going to use FB ads!"
But...that might not be the case one year from now.
Setting up the pixel and initial audiences is super simple and allows you to start gathering data about people who:
Anyhow...before I go all ranty.
I recommend to ALL of my clients that at the very least they set up the Pixel tracking code and the audiences, so on the off chance in the future you do want to run ads then the AUDIENCES are there.
Well worth doing and it doesn't take much time.
If you're stuck then I have a FB Ads course you can check out which shows you how to do it. Heck! I might even help you do it if you're struggling.
The data you get back might surprise you.
It might even make you want to think about running and testing some ads. Just maybe!!
Stay Fearless!
Robin
Founder of Fearless Business
P.S. This is part of the 10 Things That Every Business (Owner) Needs Series, if you'd like to subscribe and see the other 9 things hit the link below: