The Video Content Ecosystem - Content Marketing

Now, I know what you might be thinking: "Video sounds time-consuming, expensive, or complicated." But here’s the thing, many of the common hurdles around video content marketing, like lack of time, budget, or a clear strategy, can be overcome more easily than you might expect. In fact, over half of marketers say that video marketing is actually easy, and nearly half started using video because it takes less time to create compared to other content types (thank you, HubSpot for the stats!).

So, if videos have felt out of reach, or if the thought of adding "video creator" to your already long list of hats makes you want to hide under your desk, don’t worry. This system is designed to be straightforward and efficient, making video a practical tool, not just another overwhelming task.

Let’s get into how you can make video work for you, without the drama.

What is Video Content Marketing (and What Does It Look Like?)

Let’s break down what video content marketing actually is, because it’s far more than glossy advertising spots or cringe-worthy sales pitches. At its core, video content marketing is simply the clever use of video to tell your story, connect with your audience, and get your message across on platforms your ideal clients actually hang out on.

Video content is everywhere these days. You might find:

• Short tutorials showing off how your service or product makes someone’s life easier
• Behind-the-scenes glimpses that lift the curtain for your followers
• Quick customer testimonials recorded on the fly with a smartphone
• Animated explainers that turn the boring into the brilliantly simple
• Or even the humble “talking head” sharing tips, tricks, or case studies

Some brands go DIY, filming authentic, rough-around-the-edges clips on their phones. Others go all-in with studio-quality shoots, lighting, and pro editing. The beauty? There’s no “one size fits all.” What matters most is consistency, personality, and making sure your videos fit the platform, whether you’re posting on YouTube, Facebook, Instagram, or popping a video right into an email.

Ultimately, video content marketing is about matching the style and format to your brand’s voice. Show a bit of personality, answer real questions, and above all: keep it useful. The aim isn’t just to be seen, but to actually connect, help, and leave folks wanting more.

Why Video Matters in Every Step of the Customer Journey

We’re living in an age where your potential clients are just as likely to meet your brand on YouTube or Facebook as they are anywhere else. Video isn’t just some shiny bolt-on anymore, it’s become the heartbeat of the entire customer journey. Let’s break down why that’s happening.

First up, videos are typically the first handshake between your business and curious would-be customers. Whether they’re scrolling through social media or searching Google for product reviews, a punchy explainer or an eye-catching demo can stop them in their tracks. That’s not just theory, nearly 9 out of 10 people turn to online research, according to Retail Dive, before they pull the trigger on a purchase.

But the magic doesn’t end at first impressions. Once a prospect lands on your site, videos keep the conversation going. Maybe it’s a quick FAQ clip answering those burning questions or a client testimonial that builds instant trust. These videos help nudge people towards taking action, guiding them further down your marketing funnel without feeling pushy.

In short: from discovery to decision-making, video content is your unsung sales assistant, working 24/7, never calling in sick, and always ready to share your message in vivid detail.

Why Video Content Marketing Matters

Let me let you in on a not-so-secret secret: video content isn’t just “nice to have” anymore, it’s the heavyweight champ of audience engagement. Think about it: billions of minutes of video are consumed online every single year. Platforms like YouTube have become the go-to place for people searching for everything from how-tos to product reviews. If your content isn’t showing up there, well, your future customers are probably binge-watching your competitors instead.

Here’s why video is so powerful:

• Visibility: Video gets priority on most social platforms, meaning your content stands a better chance of getting seen.
• Search Power: YouTube is now the world’s second largest search engine, right after Google. If you’re not turning up in video searches, you’re invisible to a huge segment of your audience.
• Connection: Video builds trust fast. People get to see you, hear your voice, and feel that connection, all in a matter of minutes.
• Shareability: Let’s face it, people are way more likely to share a snappy video than a text-based post.

Long story short, if you’re still sitting on the fence, waiting to dive in, now’s the time to get your feet (and your camera) wet.

If you want to work smarter (not harder) with your content, you need a system for getting those videos working overtime for you.

Why Video Content Matters at Every Stage

Let’s talk brass tacks: video isn’t just a shiny add-on to your marketing, it sits front and center at every step of the journey.

• Awareness: Short, punchy videos stop thumbs mid-scroll and introduce your brand in a way that static images rarely can. Think of it as a digital handshake, except more memorable and, frankly, less clammy.
• Consideration: At this point, viewers are doing their homework. Here’s where explainer videos, product demonstrations, and behind-the-scenes content come into play, helping your prospects get to know you and trust what you do.
• Decision: Video testimonials, case studies, and FAQ-style clips help tip the scales in your favor. There’s something about seeing and hearing from real people, customers, founders, team members, that cuts through the noise and builds confidence.
• Action: Finally, video can boost conversions. Platforms like HubSpot have shown that landing pages with videos dramatically increase the chance someone will click “buy,” “subscribe,” or “book a call.”

In a nutshell, video content works like a well-oiled relay team, passing the baton smoothly from one phase of the funnel to the next, driving people from “just looking” to “let’s do this.”

Why Live Video Builds Genuine Connections

Let’s talk about why live video is such a game-changer for building those authentic connections with your audience.

Unlike polished, pre-recorded content, live video invites your viewers into the action as it unfolds, no retakes, no careful edits, just the raw and the real. This means your personality, quirks, and even the occasional slip-up come through, which, trust me, makes you infinitely more relatable.

Live video isn't just a broadcast; it's a two-way conversation. As viewers comment in real time, you can respond on the spot, shout people out, answer their questions, or even adapt your topic mid-stream if you spot a burning issue. This interactive back-and-forth makes people feel genuinely heard and valued, as if they're hanging out with you rather than watching from the sidelines.

But here’s where it really shines: community. When your audience tunes in together, they connect not just with you, but with each other, chatting in the comments, sharing ideas, or even joking about that one time your cat walked across the keyboard. Over time, these shared experiences and moments of engagement help knit a loyal community around your content.

There's a reason platforms like Facebook Live, Instagram Live, and YouTube have become such hotspots for brand building and engagement, live streams can hold viewers' attention up to three times longer than traditional videos, and the engagement is off the charts.

So, whether you're demonstrating a product, running a spontaneous Q&A, or just riffing on industry trends, live video opens the door for trust, connection, and community in a way that old-school blog posts or pre-made videos simply can’t match.

Why Video Content Keeps Visitors Glued to Your Site

So, what’s the secret sauce that makes video content such a game-changer for engagement? Well, imagine you’ve crafted the perfect landing page, and your ideal clients are finally clicking through. You want to give them a reason to stick around, right? That’s where video steps in and steals the show.

Video takes your message, maybe something tricky or dense, and delivers it in a format that’s both easy to digest and, let’s face it, way more entertaining than another wall of text. With a well-placed explainer video or a punchy intro, visitors are far more likely to pause, watch, and really take in what you have to offer. The result? Increased dwell time on your site. Algorithms love this, and so do your prospective clients.

Plus, videos have this magical knack for making even the most complex ideas instantly accessible. They draw viewers in, help them understand your value quickly, and encourage them to poke around your website a little longer, giving you more chances to make your mark.

Why Video Content Marketing Packs a Punch

Okay, so you’re probably wondering: why all the fuss about video? Is there really any substance behind the hype, or is it just another shiny object in the marketing world? Let’s break down exactly why video content marketing isn’t just effective, it’s a total game changer.

1. Video Makes It Easy for Folks to “Get It”

You ever try to explain something to a mate over text, and after twenty messages they still get it wrong? Exactly. Video cuts through the confusion. With just a few minutes on screen, you can show customers what you’re about, how your product works, or simply share your story, in a way that’s far more digestible than a wall of text. And don’t worry if you’re not a natural Spielberg, a quick how-to or even a friendly chat to camera does the trick.

2. It Builds Trust and Humanises Your Brand

People don’t trust faceless corporations; they trust people. Pop yourself (or someone from your team) in front of the camera and suddenly you’re not just a logo, you’re a real human with a bit of personality. Even better, video lets you address common questions, share wins, or show your brand’s silly side, helping viewers feel like they know you. Want to ramp up credibility? Collaborate with a popular creator or influencer, often their backing goes further than a written review.

3. Video Loves Going Viral

If you’ve ever been sent a funny TikTok or a jaw-dropping Instagram Reel by your mates, you already know: videos have legs. Social feeds are drowning in videos for good reason, they’re dead easy to share. Major platforms like TikTok, Instagram, Facebook, and YouTube are designed to boost video content, making it easier than ever for your brand to travel far and wide. In fact, stats show that folks are way more likely to hit the share button on a video than pretty much anything else.

4. Search Engines Are Hungry for Video

Here’s a little secret, Google loves video almost as much as cat owners do. When you post video content, especially when paired up with the right titles and descriptions, your SEO gets a hefty boost. Plus, the longer people stick around on your pages to watch, the happier those search algorithms are with you. Regular video uploads help keep your website lively, relevant, and climbing the search rankings.

5. It’s More Accessible Than Ever

Let’s face it, everyone’s glued to their phone these days, on the train, in the queue at Pret, you name it. This means your videos can reach people anywhere, any time. Platforms now let users watch with or without sound (thanks, captions!), removing the usual barriers of location or timing. Basically, if you’re not using video, you’re missing out on eyeballs that other forms of content just can’t nab.

In a nutshell: videos make your brand memorable, approachable, and, best of all, shareable. Stick around, because up next I’ll show you exactly how to give your own videos a boost so they work harder and smarter for you.

Why Online Video Is Your Secret Weapon in Content Marketing

So, why is online video tipped as the future of content marketing? Glad you asked! Let’s get a little candid, video isn't just shiny and new; it’s one of the single most powerful ways to grab attention, build trust, and nudge people into action.

Video works its magic at every step, from the minute someone stumbles across your brand to the moment they finally click “buy.” Take this: YouTube and TikTok are now the go-to platforms not just for cat videos, but to learn, discover, and make purchasing decisions. In fact, adding a video to a landing page has been shown to bump up conversions by a staggering 80%. It’s not just theory, real businesses, big and small, are seeing the results.

Here's why video is so effective:

• It’s fast and engaging – People would rather hit play than slog through a wall of text.
• It builds trust – Seeing your face (or at least hearing your voice) makes your brand more relatable.
• It supercharges reach – Platforms like Instagram, Facebook, and LinkedIn are giving video content extra visibility.

Bottom line? If you want your message to stick, video is your friend. And when you build it into your content system, it not only saves you time but also multiplies your impact, no magic wand required.

Why Video Makes Information Effortless to Grasp

Here's the thing: video isn’t just flashy entertainment, it’s one of the fastest ways to help people actually “get” what you’re on about. Unlike long-winded articles that require a degree of patience and a big mug of coffee, videos break things down visually and audibly, making even complex ideas click in minutes.

Video brings your product or service to life, letting people see it in action. That means they can immediately picture how it fits into their world, no need to wade through paragraphs of marketing speak. It’s like inviting someone for a quick demo, without them having to leave their sofa.

But here’s where it gets juicy: video helps you inject a bit of personality and let your brand’s true colours shine. Whether you’re using crisp animation or real-life testimonials, you’re giving your business a human touch. People relate to faces, voices, and stories far more than static words on a screen. This relatability makes you memorable, and more trustworthy.

So when you’re ready to cut through the noise, don’t just tell. Show. Video makes it easy for your audience to follow along, understand, and connect. That’s the first step to making a real impact.

Why Quality Matters More Than Ever

Now, if you’re wondering why everyone suddenly seems to care about ultra-polished videos when your cat filter Snapchats once ruled the internet, let’s talk shop.

These days, nearly everyone has a smartphone armed with a half-decent camera, and thanks to free apps, snipping and stitching vids is as easy as making instant noodles. The result? There’s a tidal wave of videos hitting the digital world every minute, TikTok dances, LinkedIn updates, YouTube vlogs, you name it.

But here's the catch: with all this content floating around, only the best floats to the top. Audiences have gotten savvy, they can sniff out a thrown-together clip in seconds. So, professional quality matters more than ever, because crisp visuals, clear sound, and purposeful editing don’t just look good, they build trust. If you want viewers to take you seriously, or remember you at all, your video has to stand out from the flood of casual uploads.

In short, upping your production game isn’t about impressing Spielberg. It’s about making sure your message gets heard above the noise, and not just by your mum.

How Accessibility Has Changed the Video Landscape

Now, let’s talk about what’s really happened since video creation went mainstream. With smartphones glued to nearly everyone’s hand and a growing army of slick, free editing apps (thanks, iMovie and CapCut), it’s never been easier to hit record and share your story with the world.

The sheer volume of videos out there today? Off the charts. We're talking about a constant stream, think thousands of new uploads to YouTube, TikTok, and Instagram every single minute. Suddenly, everyone’s a creator, whether they’re capturing a quick hack in their kitchen or launching into an in-depth product review from their living room.

But here’s the plot twist: with all this accessibility comes noise. The internet is absolutely flooded with videos, some fantastic, some, well... less so. As a result, we’re seeing viewers and platforms alike put more value on content that doesn’t just get tossed together in a hurry. Polished, story-driven, or professionally shot videos are standing out and rising to the top, while low-effort clips are quickly scrolled past and forgotten.

So, the bar is definitely higher: accessibility means more content (and more competition), but only the truly engaging and well-made videos are cutting through the clutter.

Why Video Content Matters for Your Marketing

Let’s cut to the chase, video isn’t just a shiny add-on for your social feeds or landing pages. It’s often the secret sauce that turns casual browsers into eager buyers. With the vast majority of people scouting the internet for details before making a purchase (seriously, who doesn’t Google everything first?), having a punchy video in the right spot can tip the scales in your favor.

Here’s why:

• Instant Engagement: A video quickly captures attention faster than a wall of text ever could.
• Clarity: Complex ideas are easier (and more entertaining) to digest when you can actually see them in action, think of all those nifty product demos.
• Trust Building: When potential customers see you, your team, or your product in motion, it feels more real. It’s like a virtual handshake.
• Higher Conversion Rates: Studies have shown that simply adding a video to your landing page can lift conversion rates, sometimes dramatically.

So, before your next product launch or promo, consider recording a quick intro, a walkthrough, or even a customer testimonial on video. It might just be the nudge your audience needs to click that “buy now” button.

Why Video Content Travels Farther

Now, let’s talk about what really gets your message out there: shareability. Ever notice how people are constantly pinging you short clips, reaction memes, or funny animal videos on WhatsApp or in your social feeds? That’s not by accident.

Videos have this almost magical quality, they demand attention without demanding much effort from the viewer. Our brains are wired to process visuals faster than text, so with just one play, a story, idea, or pitch lands instantly. Compare that to, say, a lengthy blog post or static image: it’s no contest. That ease makes people far more likely to hit the “share” button.

Here’s why videos go the distance:

• Instant Impact: Moving images and sound create immediate emotional connection, laughter, curiosity, even that “aha!” moment, all within seconds.
• Low Friction: Tapping play (and forward) is faster than reading paragraphs or composing a thoughtful response. Videos travel at the speed of a swipe.
• Platform Power: Social apps, TikTok, Instagram, Facebook, YouTube, have turbocharged video’s reach. Their algorithms are hungry for engaging clips, often prioritizing video content in feeds and suggestions.
• Global Reach: One compelling video can vault you over borders, cultural, linguistic, and otherwise, finding audiences you never knew existed.

It’s no surprise, then, that marketers see social platforms as the holy grail for video sharing. Recent surveys show that a dominant slice of content creators are leveraging these spaces specifically to amplify video. With bite-sized Reels and Stories, even newcomers can rack up views well beyond their usual circles.

So, if you want your story carried from your would-be audience in Manchester all the way to Manila, or simply to your friend’s mom, put it on video. The viral genie is ready and waiting.

How Video Content Strengthens Trust Between You and Your Audience

Let’s face it, trust is the currency of modern marketing, and video is one of the strongest currencies around.

When you put yourself (or your brand’s face) on camera, you’re breaking down that invisible digital wall between business and customer. People get to see the human side, your mannerisms, your smile, your authenticity, which immediately makes you more relatable. They’re not just reading faceless text; they’re connecting with a real person.

Video is also uniquely powerful for showing, not just telling. You can actually demonstrate solutions to your audience’s problems in real time, letting them see for themselves that you know your stuff and genuinely want to help. That goes a long way toward reassuring folks they’re in good hands.

And if you collaborate with influencers, you’re able to tap into whole new communities who already trust their opinions. It’s like having a trusted friend recommend your business at a crowded party. When their audience sees them engaging with your brand, that trust gets transferred to you, no sales pitch needed.

The best part? Videos have a way of sticking in our memory far better than text or images alone. Your message lingers, your face is familiar, and your brand takes up just a bit more real estate in your customer’s brain. That all adds up to making your business the go-to choice when it matters most.

Why Consistent Video Content Matters in B2B Marketing

Let’s face it, many B2B marketing efforts fade into the background noise online, lost amidst a sea of spreadsheets, stock images, and endless jargon. But here’s where the Video Content Ecosystem fires up the engine: regular, purposeful video content slices through the monotony and grabs attention.

When you show up in decision makers’ feeds with videos that not only inform but entertain, you start building relationships at scale. LinkedIn, for example, isn’t just for job hunting anymore, it’s a thriving playground for B2B connections, buzzing with over 850 million potential collaborators and clients (yes, I counted). And it rewards fresh, high-quality video content by giving it a greater reach.

But here’s the kicker: consistent video updates don’t just boost your visibility; they make you look the part. High production values, think crisp visuals and clear messaging, signal that your business is serious, professional, and ahead of the curve. In a nutshell, showing up regularly with strong video content isn’t just a “nice-to-have”; it’s your ticket to being seen, trusted, and remembered by the people who matter in your industry.

Why Video Works So Well in B2C Marketing

Let’s be honest: consumers don’t want to read War and Peace when they’re scrolling through Instagram, they want to be entertained, intrigued, and inspired to take action. That’s where video content shows up with a secret handshake and a high-five.

Video campaigns have become the go-to tool for B2C marketers because they grab attention fast and make emotional connections in seconds. Whether it's a snappy TikTok, a creative Instagram Reel, or a heartfelt YouTube story, videos get shared, commented on, and most importantly, remembered.

Here’s what’s working:

• Viral Potential: Platforms like TikTok and YouTube thrive on video that’s quirky, relatable, or downright inspiring, helping brands go from unknown to must-have overnight.
• Instant Engagement: Videos blend visuals, sound, and storytelling to pull viewers in immediately. Studies from Wyzowl and HubSpot show consumers are much more likely to recall information (and take action) after watching a video compared to reading a post.
• Conversion Power: Brands using video on Facebook and Instagram frequently see boosts in click-through rates and product purchases, as viewers get to see products in action rather than in static photos.

In short, video content isn’t just another marketing fad; it’s the digital megaphone driving real consumer action, and it’s exactly why this ecosystem is here to help you level up.

Why Live Video Reigns Supreme for Audience Engagement

So, why has live video stolen the show for influencers this year? Let’s break it down.

First, nearly every major social platform now champions live streaming. This means you’re no longer shouting into the void, you’re having real-time conversations. The big win? Social media algorithms absolutely adore live broadcasts. They push them front and center, ensuring your content gets seen (not just buried in a feed somewhere between Aunt Mary’s cat photos and a meme about Mondays).

But there’s more. Live video keeps people glued to the screen for nearly three times longer than standard uploads. That’s extra time to build trust, share your core message, and (let’s be honest) show off a little personality. Regular videos are great, but live streams invite your audience to interact directly. They can ask questions, react to what you’re saying, and even guide the conversation while you’re on the air.

Even better, as you dive into different topics during your broadcast, viewers might just take action, whether that’s saving your info, sharing your video, or making a purchase once the show wraps up.

Compared to a blog post or a static video, live streams simply feel more authentic and personal. The audience isn’t just sitting on the sidelines; they become part of the action, building a genuine connection with you, and with each other, as a community.

If you want to supercharge your content strategy, live video should definitely be in your toolkit.

How Video Content Marketing Keeps Up With the Times

Let’s face it, video isn’t standing still. It’s tap-dancing to whatever tune social media or Hollywood throws at it this week. Remember when Instagram stories set the world on fire? Or when Hollywood started churning out bite-sized, binge-able series? Video marketers are right there, adjusting formats, tweaking lengths, and making sure every piece of footage feels relevant in the moment.

Because audiences are constantly craving the next shiny thing, vertical video, live streaming, TikTok dances, marketers have to evolve faster than you can say “viral.” The trick is to stay in sync with what viewers want, whether it’s a cinematic mini-epic or a snappy how-to reel. That’s how video content keeps its edge and connects with folks where they’re already watching.

How Video Content Shares Your Brand’s DNA

Now, if you’re scratching your head and wondering, “Okay, but how do I actually get my brand values out there through video?”, you’re not alone. The magic lies in using the medium to put your principles on display, without feeling like a stuffy old corporate handbook.

Think about it: a well-crafted video plants your ethos right in front of your audience. Whether you’re filming in your kitchen, animating a quirky explainer, or narrating over a slideshow, it’s the style, tone, and story that really showcase what you stand for. Pairing animation with a real human voice can create a genuine, relatable experience, think of it as adding heart to your message.

• Tell stories that reflect your mission or purpose.
• Spotlight real customers or team members living your values.
• Use visuals (colors, fonts, imagery) that call back to your brand personality.
• Choose music and narration that feel right for your audience and message.

Animated videos can hit the mark just as much as live-action, sometimes more, because they let you simplify and stylize your core beliefs into a message that sticks. And whether it’s a two-minute testimonial or a ten-second bumper, the key is this: let every second say something about who you are.

Here are the steps and the flow diagram to help explain it:

The Power of Product and Service Showcase Videos

When it comes to getting real bang for your buck with video content, showcasing your products or services on camera is a total game changer. These kinds of videos, where you personally walk viewers through the features and real-life benefits of what you offer, tend to deliver the strongest return on investment. Why? Because they build trust, answer questions in real-time, and give your audience a taste of the experience they can expect.

Think of it as the difference between reading a menu and watching a chef prepare the dish right in front of you. Platforms like YouTube or even Facebook Live are perfect places to highlight these experiences and create authentic engagement. The more tangible and relatable you make your offering, the more likely potential customers are to take action.

And now, let's break down exactly how to kick things off with your own powerful, results-driven video content…

The Power of Explainer Videos

So, just how much punch do explainer videos actually pack? Turns out, they're the secret weapon in your content marketing arsenal. Studies show that a whopping majority of people would rather watch a quick video than slog through a chunk of text when researching something new. In fact, bite-sized explainer videos not only capture attention, they're proven to inspire action.

Here's the magic at work:

• Short explainer videos grab audience interest and break down complex ideas with ease.
• Seeing a product or service in action makes folks far more likely to hit that 'buy' or 'download' button—some surveys report up to nearly nine in ten viewers get convinced to take the next step just from watching!
• Not every explainer needs a talking head, either. Animated videos can be every bit as effective (and often more engaging) as traditional on-screen demos.

The takeaway? If your goal is to turn curious browsers into eager customers, explainer videos deliver clarity, build trust, and get your message across faster than you can say “skip intro.”

STEP #1

Record a FB Live Video around a topic title and 5 bullets no more than 5-10 minutes long

STEP #2

Go to your FB page, click videos on the left-hand menu and then 'manage videos'.

STEP #3

Download the HD version of whichever video(s) you want to re-purpose.

STEP #4

Upload the video(s) to YouTube and/or Vimeo.

N.B. It's really important to ensure your videos are optimised when you upload them to YouTube. No point uploading content if it's never going to be found on Google/YouTube's search.

When I say optimise the videos, I mean ensure you've:

• Done your research in regards to the titles, keywords and descriptions.
• Researched what "Tags" to use alongside your video.
• Created a well optimised thumnbail for your video.
• Created "Cards" and "End Screens" for each video.
• etc. etc.

If you're unsure on how to optimise your videos I can recommend downloading one/both of the following two browser extensions:

TubeBuddy ► https://www.tubebuddy.com/RobinMWaite
and/or VidIQ: ► https://vidiq.com/#_l_3qp

STEP #5

Set up and account with Rev.com and link up your YouTube/Vimeo account with Rev.com.

STEP #6

Order captions of your chosen video(s) via Rev.com including the .srt, .txt and .vtt file formats.

STEP #7

Upload the caption files to FB. This is usually the .srt version of the file. If you've hooked up Rev to YouTube/Vimeo it will automatically publish the caption files to those platforms.

STEP #8

Open the .txt (transcript) file using Word or Google Docs. Post edit the file and split it out into appropriate headings and paragraphs.

5 mins of audio/video dictated normally equates to about 500 words once edited - i.e. about the size of a good blog article.

STEP #9

Run it through Grammarly to check to spelling and grammatical errors (if you register for the free trial and wait a couple of weeks they'll send you a 50% off an email...eventually).

STEP #10

Re-post your new blog article as an article on LinkedIn, on your website blog and into a FB post (alongside your video). You can embed the video inside the post as well if you want to for extra SEO credits.

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>>> BONUS TIPS

#1 - Send this process to your VA and get them to do it for all of your videos to save yourself even more time!!

#2 - The .vtt file is useful if you're creating an eLearning program on say Udemy, you've got the caption files ready for that platform then.

#3 - Plan out a chapter list at the start and do this x30 and you've got yourself a book!

Stay Fearless!

Robin
Founder of Fearless Business

P.S. This is part of the 10 Things That Every Business (Owner) Needs Series, if you'd like to subscribe and see the other 9 things hit the link below:

https://www.fearless.biz/10-things